How v. How Much

One quote that has stuck with me these past few years is “How you make your money is more important than how much you make.” (Gary Vaynerchuk) . For a long time I wanted to be an executive in some companies marketing department making six figures to work 3 hours a day then spending 5 […]

What to expect from a Social Media Specialist

  In the climate of today’s social media, almost everyone is getting on board in some small way. But, very few businesses are fully committed to using social media to grow and personalize their business. Too many are looking at social media as a funnel for customers to reach their web page and not enough […]

Marketing: Adding Heart to Marketing

Today in America we are experiencing a generation (my generation) of ignorance to value of businesses in our communities. Too many marketers and business executives nowadays focus on the ROI, the bottom line, revenue, and conversion rates of their campaigns. What made America such a great and revered market for dreamers all around the world […]