All too often business owners hear that they need to be posting on Facebook, Instagram, Twitter or Pinterest 3 to 5 times a day. This is not true. You need to post on social media as many times as matches your ambition.

Real data shows that when you increase post frequency to 3-5 times per day, your organic reach skyrockets on both Facebook and Instagram.

This makes sense because if the average post is seen 20% of the time, and you’re tripling and even quintupling this number, you’re drastically increasing the chances that your entire audience will see, like or even share at least one post.

 You know your brand, and you have the time. With just an hour each week, you can schedule 10 to 15 posts and before you complain that you “Don’t have good content to post” or “Your life is too boring” you need to realize that your followers, follow you for a reason. they have made the decision to show some support for your business, or hobby. So take a selfie before that meeting with a client, don’t over think the copy just say “Wish me luck!” if you really want to get crazy do something fun with your hair, or put something fun in the background.

Stop worrying about the perfect copy, or the perfect picture, focus on being consistent and giving value. Don’t confuse what I mean by value, the value does not mean teaching a lesson, giving advice, or making a “special offer” value can be a laugh, it can make them cry, or it can give them insight into your life. Advice is great but no one has enough to keep their content fresh in the long term. People want to connect to you on a personal level. Almost everyone you support connected with you emotionally before selling you a product, or teaching you something.